Phiten’s story begins with the personal experience of founder Yoshihiro Hirata. At the age of 20, he suffered from polymyositis, which severely affected his work and life. From there, he began to research and discovered the effects of balancing bioelectric currents in the body. Together with scientists, he developed the first Phiten products at his clinic, with the desire to support treatment and bring healthy lives to many people.



THE BODY CARE COMPANY
Phiten always accompanies everyone’s health with the slogan:
“Everything we do is for your health”
Phiten’s field of activities is diverse, covering body care from sports to daily life, all aiming at the common goal of “Comprehensive body care” to support a healthy body.
As a “Body Care Company” for everyone,
Phiten will continue to contribute to the journey of building a healthy body and a gentle life.
Phiten – symbol of natural balance and technology from Japan
Phiten is a brand that combines “Phi” (Φ) – a symbol of perfect balance in nature and “Ten” – representing infinite potential. With a philosophy of balancing the mind and biological functions, Phiten offers products that support daily health and optimize performance for sports players.
The Phiten logo represents awakening, leading the way to create revolutionary products and services for human health. Through many years of research, Phiten has developed product lines applying advanced technology, receiving the trust of millions of customers.
In Vietnam, Japan Health Beauty Co., Ltd. is the exclusive importer and distributor of Phiten products, with the mission of helping Vietnamese people live healthier every day.