{"id":2918,"date":"2025-05-13T06:47:20","date_gmt":"2025-05-13T06:47:20","guid":{"rendered":"https:\/\/phitenvn.com\/about-phiten\/"},"modified":"2025-07-01T09:26:15","modified_gmt":"2025-07-01T09:26:15","slug":"about-phiten","status":"publish","type":"page","link":"https:\/\/phitenvn.com\/en\/about-phiten\/","title":{"rendered":"About Phiten"},"content":{"rendered":"\n\n  <div class=\"banner has-hover\" id=\"banner-1156080788\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1029467206\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div id=\"text-2131758703\" class=\"text\">\n\t\t\n\n<h3 class=\"uppercase\"><strong>Phiten story<\/strong><\/h3>\n\t\t\n<style>\n#text-2131758703 {\n  line-height: 2;\n  color: rgb(0,0,0);\n}\n#text-2131758703 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1029467206 {\n  width: 60%;\n}\n#text-box-1029467206 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1156080788 {\n  padding-top: 48px;\n  background-color: rgb(255,255,255);\n}\n<\/style>\n  <\/div>\n\n\n\n\t<section class=\"section\" id=\"section_741574989\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"text-3777674793\" class=\"text\">\n\t\t\n\n<p>Phiten&#8217;s story begins with the personal experience of founder Yoshihiro Hirata. At the age of 20, he suffered from polymyositis, which severely affected his work and life. From there, he began to research and discovered the effects of balancing bioelectric currents in the body. Together with scientists, he developed the first Phiten products at his clinic, with the desire to support treatment and bring healthy lives to many people.   <\/p>\n\t\t\n<style>\n#text-3777674793 {\n  color: rgb(0,0,0);\n}\n#text-3777674793 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_402114490\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"358\" src=\"https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/Yoshihiro-Hirata-1024x359.png\" class=\"attachment-large size-large wvs-archive-product-image\" alt=\"\" srcset=\"https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/Yoshihiro-Hirata-1024x359.png 1024w, https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/Yoshihiro-Hirata-300x105.png 300w, https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/Yoshihiro-Hirata-768x269.png 768w, https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/Yoshihiro-Hirata-510x179.png 510w, https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/Yoshihiro-Hirata.png 1119w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_402114490 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_130330745\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"574\" src=\"https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/phiten-vietnam-1-1024x576.jpg\" class=\"attachment-large size-large wvs-archive-product-image\" alt=\"\" srcset=\"https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/phiten-vietnam-1-1024x576.jpg 1024w, https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/phiten-vietnam-1-300x169.jpg 300w, https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/phiten-vietnam-1-768x432.jpg 768w, https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/phiten-vietnam-1-1536x864.jpg 1536w, https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/phiten-vietnam-1-510x287.jpg 510w, https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/phiten-vietnam-1.jpg 2048w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_130330745 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1446931870\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"413\" src=\"https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/the-body-care-company-1024x415.png\" class=\"attachment-large size-large wvs-archive-product-image\" alt=\"\" srcset=\"https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/the-body-care-company-1024x415.png 1024w, https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/the-body-care-company-300x121.png 300w, https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/the-body-care-company-768x311.png 768w, https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/the-body-care-company-510x207.png 510w, https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/the-body-care-company.png 1121w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1446931870 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-606393870\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-606393870 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-2923922022\" class=\"text\">\n\t\t\n\n<h2 class=\"uppercase\">THE BODY CARE COMPANY<\/h2>\n\t\t\n<style>\n#text-2923922022 {\n  text-align: center;\n  color: #003593;\n}\n#text-2923922022 > * {\n  color: #003593;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3809177564\" class=\"text\">\n\t\t\n\n<p style=\"text-align: center;\"><!--more-->Phiten always accompanies everyone&#8217;s health with the slogan:<br> <strong>&#8220;Everything we do is for your health&#8221;<\/strong><\/p>\n\t\t\n<style>\n#text-3809177564 {\n  text-align: center;\n  color: rgb(0,0,0);\n}\n#text-3809177564 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3594162419\" class=\"text\">\n\t\t\n\n<div style=\"text-align: center;\">Phiten&#8217;s field of activities is diverse, covering body care from sports to daily life, all aiming at the common goal of &#8220;Comprehensive body care&#8221; to support a healthy body.<\/div>\n<div> <\/div>\n<div style=\"text-align: center;\">As a \u201cBody Care Company\u201d for everyone,<\/div>\n<div style=\"text-align: center;\">Phiten will continue to contribute to the journey of building a healthy body and a gentle life.<\/div>\n\t\t\n<style>\n#text-3594162419 {\n  text-align: center;\n  color: rgb(0,0,0);\n}\n#text-3594162419 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1685565182\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1685565182 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-2531358347\" class=\"text\">\n\t\t\n\n<h3 class=\"uppercase\">Phiten &#8211; symbol of natural balance and technology from Japan<\/h3>\n\t\t\n<style>\n#text-2531358347 {\n  color: #003593;\n}\n#text-2531358347 > * {\n  color: #003593;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1907868485\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1907868485 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-1841777192\">\n\n\n\t<div id=\"col-633043844\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-876037609\" class=\"text\">\n\t\t\n\n<div>Phiten is a brand that combines \u201cPhi\u201d (\u03a6) \u2013 a symbol of perfect balance in nature and \u201cTen\u201d \u2013 representing infinite potential. With a philosophy of balancing the mind and biological functions, Phiten offers products that support daily health and optimize performance for sports players. <\/div>\n<div> <\/div>\n<div>The Phiten logo represents awakening, leading the way to create revolutionary products and services for human health. Through many years of research, Phiten has developed product lines applying advanced technology, receiving the trust of millions of customers. <\/div>\n<div> <\/div>\n<div>In Vietnam, Japan Health Beauty Co., Ltd. is the exclusive importer and distributor of Phiten products, with the mission of helping Vietnamese people live healthier every day.<\/div>\n\t\t\n<style>\n#text-876037609 {\n  color: rgb(0,0,0);\n}\n#text-876037609 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-756590734\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover hide-for-small x md-x lg-x y md-y lg-y\" id=\"image_1826400587\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"239\" src=\"https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/phiten-logo-300x239.png\" class=\"attachment-medium size-medium wvs-archive-product-image\" alt=\"\" srcset=\"https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/phiten-logo-300x239.png 300w, https:\/\/phitenvn.com\/wp-content\/uploads\/2025\/05\/phiten-logo.png 391w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1826400587 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_741574989 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2918","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/phitenvn.com\/en\/wp-json\/wp\/v2\/pages\/2918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phitenvn.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phitenvn.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phitenvn.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phitenvn.com\/en\/wp-json\/wp\/v2\/comments?post=2918"}],"version-history":[{"count":3,"href":"https:\/\/phitenvn.com\/en\/wp-json\/wp\/v2\/pages\/2918\/revisions"}],"predecessor-version":[{"id":2923,"href":"https:\/\/phitenvn.com\/en\/wp-json\/wp\/v2\/pages\/2918\/revisions\/2923"}],"wp:attachment":[{"href":"https:\/\/phitenvn.com\/en\/wp-json\/wp\/v2\/media?parent=2918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}